We represent brands of all sizes at every lifecycle stage. Our experts lead the charge in establishing new points of distribution, innovating within a category, and protecting and growing share.
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Ensuring your success involves translating your strategic vision into impactful actions that benefit your business, retail partners and, ultimately, your consumers. With a shopper-centric approach, your brand is poised to thrive in a dynamic marketplace.
Leveraging advanced technology and business intelligence, we optimize planning and execution to grow market share and increase sales. The combination of Acosta’s experienced team, data, tools and thought leadership helps our clients better understand shopper behavior and category trends to accelerate growth.
We excel at merging distinct strategies into mutual growth and profitability through integrated intelligence and vertical retailer relationships.
We provide seamless omnichannel planning and execution for a cohesive physical and digital shopping experience.
Our strategic consultation and analysis help allocate funds effectively to promote products, attract customers and boost sales.
We create contracts, reconcile trade spend, process orders, resolve claims manage deductions.
Our actionable insights and recommendations help brands analyze the competitive landscape, optimize trade spending, and excel in line reviews.
Enabling increased sales and distribution with an experienced sales team influencing independent store operators at tier 4 and 5 retailers.
We transform raw shipment data into actionable insights by identifying distribution gaps, viewing downstream trends and uncovering opportunities.
Acosta’s Fresh Techs excel in understanding retailer priorities and educating store associates to enhance sales opportunities for fresh food brands.
We effectively represent your brand in difficult-to-service independent convenience stores and distributor networks within large urban markets.
Our national scale and downstream coverage combined with strong, long-standing retailer connectivity translates into increased influence to introduce new products to the market, secure strategic shelf space and optimize promotional activities.
Our strong retailer relationships, combined with dedicated regional teams, deliver greater impact. By leveraging our comprehensive solutions and harmonized local and national framework, we streamline your business for heightened focus, increased accountability and maximum ROI.
Business Managers own the local client relationship and planning in partnership with Client Development Managers who lead national strategy and tap into the services available across the Acosta Group enterprise.
Thriving in an omnichannel world requires resources, technology and nuanced expertise. We maneuver cross-platform intricacies with ease to create seamless omnichannel shopping experiences for your brands.
“When I think of what makes us such a strong partner, I think of our talent in the local markets executing our clients’ plans by leveraging their unique expertise and category leadership. In today’s economy, clients are counting on simplification – being able to come to a strategic ally with their challenges and being confident in that partner’s ability to deliver. And that’s exactly what our team does.”
For nearly 100 years, Acosta has partnered with the best brands in the industry, committing to trust, transparency and results.
Explore more about Acosta’s headquarter sales services with these frequently asked questions.
At which retailers do you support HQ sales?
We scale our clients’ retail businesses across various channels, including grocery, club, mass, drug, value, convenience, and natural. We have dedicated teams embedded locally at retailers of all shapes and sizes from Piggly Wiggly in Birmingham, Alabama all the way to Kroger nationwide and everywhere in between.
I am a new brand and do not have a national sales team to sell my products into retailers.
Acosta’s IGNITE Sales Services division acts as a trusted strategic partner and advocate in the marketplace for brands with limited sales resources. Our national infrastructure is tailored to the unique needs of brands, including internal sales team led by experienced regional managers, robust business development and analytics support, and expert broker management.
Why would I use Acosta instead of building my own sales team?
Manufacturers benefit from Acosta’s expertise, industry connections, and help in creating efficient distribution channels. We guide brands of all shapes and sizes through complex retail landscape and processes, secure shelf space at retailers, and optimize promotional activities.
Because of our national scale, regional and local connectivity, and comprehensive services, we save manufacturers an estimated 20-30%.
We have a direct team for our tier 1 retailers but need support with execution and sales administration. Is that something Acosta can help with?
Absolutely. If you prefer to manage sales in-house, our Headquarters Sales Assist services offer the business intelligence, category insights, and tools you need to make informed decisions, optimize your strategy, and pitch effectively in your sales interactions with retailers. We also provide centrally managed order to cash services to streamline complex sales administration processes to reduce cost, minimize deductions and speed up funds reconciliation.
Acosta’s Full-service Headquarter Sales will represent your brand directly with retailers, taking the responsibility of selling your products and handling joint business planning. Our goal is to drive your strategy through active negotiation, collaboration, and execution with the retailer.
How does Acosta support regional strategies?
Acosta’s strategic operating model enables unwavering focus at the regional and local levels combined with national scale, access and influence. Regional planning centers (RPCs) across the country are led by local experts focused on connectivity with regional retailers and driving your business based on in-market trends and shopper behavior. RPCs coordinate with Acosta’s retailer hubs, which are vertically aligned with major retailers to execute national plans to create synergies where opportunities exist.
Does Acosta support brands at independent retailers?
Yes, Acosta covers independent retailers, including bodegas and markets in high-density urban areas. Our dedicated urban selling team drives growth in these unique retail environments, helping brands connect with urban consumers, secure premium shelf space and expand store distribution. We also sell products in at independent natural grocers and drug stores/pharmacies across the U.S.
How does transitioning to Acosta work? How do you avoid disruptions to my business?
We understand that transitioning to Acosta is a monumental decision – and one we don’t take lightly. We’ve developed a proven onboarding process for seamless transition to our team and smooth activation. Our team of activation and onboarding SMEs provides extremely focused support to avoid disruption to your business while driving efficiencies in the process. We’ve also craft tailored activation plans with cross-functional support grounded in our experience and understanding of what works best based on your business. Most importantly, we honor what we say, and we make a smooth transition our priority. That’s why clients are exceedingly comfortable making the switch.
What are the benefits of working with Acosta as opposed to several agencies?
Acosta brings a century of planning expertise, retailer engagement and comprehensive data and insights. By consolidating your business from multiple agencies to Acosta, you minimize agency coordination challenges, miscommunication and fragmented business outcomes. Acosta gives you the best of both worlds with regionally-dedicated teams tied together by a national platform and centralized management. Optimized agency support translates into stronger retailer relationships and alignment for your brand, a more holistic strategy with clear communication channels, stronger brand penetration and, ultimately, the ability to reinvest time, resources and money to drive your business.
