Capitalize on digital touchpoints to influence the shopper journey. Our tailored solutions provide clients with a one-stop shop to address Connected Commerce challenges and move ahead with confidence.
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SERVICES
Whether buying in stores, online or anywhere in between, digital presence influences purchase decisions at every point in the consumer journey. Our digital team balances market trends, shopper insights and retailer nuances to deliver strategies that seamlessly guide shoppers to your products along their path.
We focus on strengthening and optimizing your digital shelf, increasing awareness and interest in your brand, and driving demand for your products. Through tailored services, we’ll strengthen your strategy, optimize your spend and accelerate sales.
Drive sales with tailored strategies backed by insights and retailer-specific best practices. Acosta’s digital strategy team provides comprehensive retailer.com coverage.
Build consistent shopper experiences and meet retailer standards through content management, syndication, verficiation, resolution and monitoring to boost engagement and reduce shopping cart abandonment.
Break down silos and foster a holistic strategy with help from our retail media experts. We centralize retail media advertising efforts and deliver advanced capabilities to build awareness and increase traffic.
Extract actionable insights to answer critical questions on the way to transformative CPG strategies.
Blend strategy and operations with comprehensive marketing and optimization, including full-service support for Amazon and Walmart.
Winning in Connected Commerce requires a specialized approach, equipped with the right expertise, tools and agility to navigate complex algorithms, fragmented systems, and diverse reporting criteria. We combine unmatched retailer connectivity, omnichannel insights and analytics, and platform expertise to transform and implement your strategy – regardless of your digital maturity.
We have direct connections to key retailer contacts who streamline content execution and assist with digital troubleshooting allowing us to maneuver cross-platform intricacies with ease. Coupled with our expertise and unmatched coverage gives you unrivaled access and a better understanding of how to influence consumers across all channels and touchpoints.
Leveraging our partner status with key ad networks and CSPs, early access to new retailer platforms, and strategic relationships with innovative commerce players, we confidently accelerate your brand’s digital strategy. Our expertise has been recognized by our partners who have awarded us for our outstanding use of cutting-edge digital tools and client successes.
Because of our legacy of retail excellence, we ensure meaningful brick and click strategies and a cohesive digital and physical shelf. The result is a consistent, accurate and meaningful omnichannel experience with your brand, keeping you top of mind no matter in which channel shoppers ultimately decide to make their purchase.
“Today's consumer is increasingly digitally savvy, and we continue to see shoppers using online tools in new ways. Our mission as a Connected Commerce partner is to predict these trends, adapt digital strategy to meet shopper expectations and create an integrated experience across the digital and physical shelf – which we’re uniquely equipped to do because of our legacy in the retail industry."
For nearly 100 years, Acosta has partnered with the best brands in the industry, committing to trust, transparency and results.
Explore more about Acosta’s Connected Commerce services with these frequently asked questions.
How does content syndication benefit brands?
Content syndication ensures consistent product information is displayed across various online retailers and platforms. It boosts shopper confidence and increases conversion rates, feeding retailer algorithms and leading to improved share of search and, ultimately, sales. We ensure content updates are published in accordance with specific retailer standards and refresh seasonal content.
What retailer.coms do you manage content syndication for?
Navigating the intricacies of content syndication across dozens of omnichannel retailers requires a tailored approach. Our team of experts is well-versed in managing content on Syndigo and Salsify and across a wide range of retailers. We cover large, national retailers like Amazon, Walmart, Target, Kroger and Albertsons, as well as regional grocers like Food Lion, Meijer, H-E-B, ShopRite, Giant Eagle, Stater Brothers and Raley’s.
Additionally, we support club, drug, and value channel retailers as well as emerging PurePlay retailers like GoPuff, DashMart and UberEats. We have established relationships with digital merchants at most major retailers and our team is intimately familiar with each retailer’s unique content requirements and preferred syndication methods.
What Retail Media Networks (RMNs) do you buy media on?
We manage media plans on the following platforms: Amazon Ads, Walmart Connect, Kroger Precision Marketing 84.51, Target Roundel and Roundel Media Studio, Albertsons Media Collective, Instacart, CitrusAd, Pacvue, Criteo and more. We ensure your strategy reflects seasonality, brand and retailer initiatives, innovation, and new item launches to deliver maximum impact.
How do you measure impact?
We collaborate with your team to determine which key performance indicators are most important for your brand and best align with your specific goals. KPIs include but are not limited to: e-commerce category share, sales increase, share of search, content score improvements, retailer compliance, impressions, DPVs, click-through rate (CTR), return on ad spend (ROAS), subscribe and save activations, organic sales, repeat purchases, branded searches, and more.
Can you help us show up in the top 3-5 search results on a page?
We specialize in optimizing your online presence and product content to ensure you appear prominently in relevant search results. By understanding retailer digital strategies, priorities and criteria as well as the algorithms used to drive search results, our experts leverage intricate, tailored tactics to improve results. Let’s work together to enhance your visibility and improve ranking to drive increased conversion.
