Acosta’s dedicated team is fully embedded within Meijer’s operations and buying teams, fostering stronger strategic alignment and delivering enhanced results.
130+
Categories managed
$592M
Annual sales managed
20
Average years of experience
Fred Meijer believed, “Customers don’t need us, we need them.” We share this customer-first mindset, embodying Fred Meijer’s mission to delight customers while advancing your brand’s unique goals. Brands choose Acosta for our specialized team structure, omnichannel expertise and data-driven insights to ensure your brand’s go-to-market strategy is executed with precision.
Our team of experts in Grand Rapids, MI simplify Meijer’s complexities. With localized resources, we maintain close connections with Meijer’s functional departments and category teams, giving you exclusive access to key decision-makers and a deep understanding of Meijer’s processes and expectations.
Our Meijer digital strategists combine in-store expertise with digital finesse across e-commerce properties, including Meijer.com, mPerks, Meijer Media Network and Instacart, striving to convert customers at every touchpoint.
Boost sales by optimizing pricing, promotions, assortment and shelving strategies. Our experts leverage Meijer VendorNet, Meijer dunnhumby, and Acosta’s proprietary shopper data to drive insight-led discussions with decision makers, ensuring strategies are both effective and market-aligned.
Services
Connecting your brand with Meijer decision makers is just the start. Our experts and suite of services focus on getting your products on shelves, optimizing your space, enhancing visibility and driving shopper conversion – both online and in-store. We’re dedicated to enriching the Meijer shopper’s journey, ensuring your products are available and presented in ways that meet customer demands.
By leveraging robust local partnerships and holistic commerce strategies, we help brands thrive in the Meijer ecosystem. Whether it’s increasing market share, securing optimal pricing or executing effective promotions, our experienced leaders use proven best practices to seize every opportunity and explore new possibilities.
Drive strategy and maximize influence through actionable insights, joint business planning and more, all supported by omnichannel sales experts.
Implement strategies to enhance your digital shelf presence, drive traffic and convert shoppers online and in stores.
Optimize pricing and promotions through strategic consulting to enable brands to achieve sustainable revenue growth.
Execute essential sales administration tasks such as contract creation, trade spend reconciliation, ordering, claims resolution, and deduction management.
Ensure optimized execution and superior results through flexible merchandising models, extensive coverage, and proprietary retail technology.
Uncover brand opportunities in Meijer stores with in-depth analysis of point-of-sale, shopper and syndicated data.
Learn more about our Meijer expertise and services with these frequently asked questions.
How does transitioning to Acosta work? How do you avoid disruptions to my business?
We understand that transitioning to Acosta is a monumental decision – and one we don’t take lightly. Our proven onboarding process and transition plans minimize disruptions and maximize efficiency. Our team of onboarding specialists provide focused support throughout the transition process. We craft tailored activation plans with cross-functional support grounded in our experience and understanding of what works best based on your business needs. Most importantly, we honor what we say, and we make a smooth transition our priority. That’s why clients are exceedingly comfortable making the switch.
What are the key differences between Meijer’s VendorNet and dunnhumby data platforms?
Meijer VendorNet provides daily transaction data retrieved directly from their point-of-sale (POS) system, including store-level metrics such as dollar sales, unit sales, direct margin, inventory, in-stock levels and on-shelf availability. It also offers various supply chain related metrics to monitor POS performance.
The dunnhumby platform offers deep understanding of shopper behavior using data from mPerks, Meijer’s loyalty card program. Acosta has expertise in both platforms and can access, analyze, and provide actionable insights to grow your business at Meijer.
What are the benefits of partnering with Acosta versus building my own sales team?
Partnering with Acosta offers significant advantages over building an in-house sales team. Beyond being a sales broker, we provide strategic consultation, industry expertise, and strong connections that help optimize your distribution channels and secure shelf space. Our comprehensive services, national reach, and local expertise guide brands through the complexities of retail, from optimizing promotional activities to navigating retailer processes. Additionally, partnering with Acosta can save manufacturers an estimated 20-30% compared to managing sales operations internally.
