Acosta’s team is deeply embedded in H-E-B’s operational and procurement divisions, creating greater strategic harmony that delivers superior outcomes for your brand.
$1.2B
Sales managed annually
25 years
Average team leader experience
378
Stores covered
H-E-B was founded on the unwavering belief that each and every person counts. Their pledge is to go above and beyond and think like the customers they serve. Our tailored solutions are designed to meet your brand’s unique goals while aligning with H-E-B’s guarantee to serve its customers.
Success at H-E-B demands deep insights and strategic intelligence. Acosta leverages syndicated data, our proprietary shopper panel, and vast category knowledge to analyze and optimize pricing, promotions, assortment, and shelving strategies for optimal performance.
Acosta’s San Antonio- and Austin-based teams simplify complex processes by offering localized expertise. Our close relationships with H-E-B’s functional departments and category teams provide unique access to key decision-makers, ensuring your brand’s success.
Acosta covers every facet of H-E-B’s digital and physical operations. From its mobile app, website, and unique search algorithms, we develop e-commerce strategies that enhance your brand’s presence across every customer touchpoint—driving traffic and conversion both online and in-store.
Services
Our comprehensive services are built to elevate your brand at H-E-B, which has proudly served Texans since 1905. Our experienced leaders leverage local relationships to implement best practices, positioning your brand to capitalize on every opportunity.
Maximize your brand’s potential with actionable insights, joint business planning, and strategic influence.
Develop a holistic omnichannel strategy to enhance your digital shelf presence and drive conversions online and in-store.
Strategic consultation to optimize pricing and promotions, enabling brands to achieve sustainable growth.
Streamline essential sales administration tasks, from contract creation and trade spend reconciliation to claims resolution.
Leverage proprietary retail technology and extensive coverage to develop flexible, brand-focused merchandising, leading to optimal results.
Analyze shopper and syndicated data to uncover category-centric actionable insights, driving strategy.
Capture attention and capitalize on impulse to generate incremental sales and grow market share.
We help brands win at H-E-B by aligning strategies with the retailer’s priorities to drive profitable growth.
Learn more about our expertise and services for H-E-B with these frequently asked questions
Which H-E-B banners does Acosta serve?
Acosta provides managed services for all H-E-B owned banners, including H-E-B, Central Market, Mi Tienda and Joe V’s Smart Shop.
Can Acosta support brands with an existing direct sales team at H-E-B?
Absolutely! Acosta offers complementary solutions to support your internal sales team, handling the execution of your digital strategy at H-E-B and beyond.
What are the advantages of using Acosta over building an in-house team?
Acosta offers multiple advantages because we’re more than a sales broker. Manufacturers benefit from Acosta’s strategic consultation, execution expertise, industry connections, and help in creating efficient distribution channels. We guide brands through the complex retail landscape and processes, securing shelf space at retailers, and optimizing promotional activities. Our national scale, regional and local connectivity, and comprehensive services save manufacturers 20-30% compared to managing these operations internally.
