Divisional Connectivity
Acosta Business Managers are embedded in every Albertsons/Safeway division, creating unmatched connectivity and influence across the store. Their extensive tenure drives trust, incremental sales and higher success rates.
Our approach to success at Albertsons/Safeway is rooted in alignment with the retailer’s go-to-market strategy and divisional priorities. Our calculated investments in tailored solutions, vertical team infrastructure and data enable us to uncover opportunity and keep your brands top of mind.
Acosta Business Managers are embedded in every Albertsons/Safeway division, creating unmatched connectivity and influence across the store. Their extensive tenure drives trust, incremental sales and higher success rates.
Our digital strategists balance in-store expertise and syndicated data with digital finesse across Albertsons/Safeway’s e-commerce properties to convert customers at every touchpoint.
Albertson’s collaborative model requires in-depth insights across a complex network of corporate and divisional-level touchpoints. By harnessing our divisional expertise, access to syndicated data, and proprietary shopper panel, Acosta analyzes and optimizes price, promotion, assortment and shelving strategies.
Services
Achieve unparalleled efficiency and impact, leading to increased sales at Albertsons and Safeway. Acosta’s diverse suite of comprehensive services is designed to propel your brand forward, whatever the need. From sales services and business intelligence to connected commerce and retail execution, we customize strategies to fit your unique and evolving go-to-market objectives.
Our seasoned leaders champion best practice creation and adoption, execute and activate category and brand strategies, facilitate crucial meetings, and provide timely insights on retailer and shopper trends. Together, we’ll forge the optimal path to unlock your brand’s full potential at Albertsons and Safeway.
Lean into our experience in retail and expertise at Albertsons & Safeway.
Which Albertsons & Safeway banners do you cover?
Acosta has invested in dedicated sales and retail teams across the following banners: ACME, Albertsons, Jewel Osco, Carr’s, Kings, Lucky, Market Street, Pavilions, Randalls, Safeway, Shaw’s, Star Market, Tom Thumb, United, and Vons.
Acosta has invested in dedicated sales and retail teams across the following banners: ACME, Albertsons, Jewel Osco, Carr’s, Kings, Lucky, Market Street, Pavilions, Randalls, Safeway, Shaw’s, Star Market, Tom Thumb, United, and Vons.
Acosta has designed solutions to support brands of all shapes and sizes. Whether your brand is seeking distribution for the first time or is an established brand defending shelf space, we have dedicated teams to support your unique goals.
Why would I use Acosta instead of building my own sales team?
At Albertsons, the sales call at the corporate level is equally important to the sales call at the division level, where they own promotional planning, pricing and execution. Manufacturers benefit from Acosta’s expertise at Albertsons and breadth of local resources embedded in each division. We guide brands through the complex structure of national and local customer priorities to win for our clients at every single division of Albertsons. Our national scale, regional and local connectivity, and comprehensive services save manufacturers an estimated 20-30%.
Can Acosta support the execution of our sales plan if we already have a dedicated sales team?
Yes, Acosta offers supplemental solutions to support brands that have elected to build their own dedicated sales teams by handling the execution and administration of your MAPS plan.
What connected commerce support do you provide for Albertsons / Safeway?
Acosta’s vertical team includes digital strategy and content managers providing expertise for Albertsons / Safeway properties. Our experts provide automated content management and scorecarding for ongoing content improvement as well as retail media support for Albertsons Media Collective. Digital strategists work closely with sales and execution teams to ensure integrated cross-channel strategies.