How we did it
Eat JUST, a food technology company with a mission to build a healthier and more sustainable food system, approached Acosta with the challenge of reintroducing a new line of condiments at Whole Foods Market, aiming to regain a presence in a category they had previously been in years ago. The challenge also included expanding into other key categories throughout Whole Foods’ 518 stores, with a focus on speed-to-shelf and category growth.
Acosta’s Business Intelligence and Analytics teams analyzed past sales data to project velocity for the condiment relaunch. After significant effort, Whole Foods approved the four condiments as an exclusive, first-to-market launch.
This was a promising start, but unexpected roadblocks soon emerged. Due to a glitch in Whole Foods’ planogram system, product rollout in stores was significantly delayed, threatening the success of the launch.
To navigate this, Acosta leveraged Speed-to-Shelf and Store Movement tools to monitor progress and identify stores’ missing SKUs. Weekly analysis and updates allowed for timely communication with Whole Foods, ensuring the JUST Mayo and JUST Dressings reached shelves as planned.
Acosta continues ongoing dialogue with Whole Foods buyers across multiple categories to secure and expand placements for Eat JUST brands in eggs, frozen breakfast, condiments and active nutrition supplements, positioning the brand for sustained success.
“When we were ready to bring back our line of cult-favorite mayos and dressings, we knew Whole Foods Market would be the ideal partner. Acosta helped us with a data-driven sales strategy, and then deployed all necessary resources to overcome logistical challenges and ensure our go-to-market was a success.”
Thomas Rossmeissl
Head of Global Marketing, Eat Just, Inc
