After brands ship products to wholesalers, lack of data causes uncertainty about retail performance resulting in ineffective planning, suboptimal sales efforts, and inefficient trade fund allocation. Close the gap with Acosta’s approach to the wholesale channel.
Get In Touch
Leveraging access to warehouse shipment data, our experts increase visibility to drive sales growth and market share across thousands of banners nationwide.
15k+
Opportunity to reach 15k wholesale doors
70k+
TDPs closed annually per wholesaler
Acosta has cultivated crucial partnerships and built proprietary reporting tools to provide unparalleled support in an otherwise challenging channel. We make the complex straightforward when it comes to success with wholesalers – and our industry-leading wholesaler data sophistication has been recognized by our partners themselves.
Uncover clearly actionable insights leveraging our access to warehouse shipment data and integrations with AWG, SpartanNash, UNFI, C&S, and Lipari. Our team synthesizes fragmented SKU- and store-level data giving you heightened transparency of downstream performance.
Warehouse shipment data flows from wholesalers directly into our proprietary wholesale power BI tool and is aggregated to show performance at a glance. Acosta Business Managers use detailed reports to understand sales trends, identify retail voids and understand distribution gaps resulting in fact-based planning decisions to drive volume and growth across key independent retailers.
Our wholesale vertical planning and selling team has forged strong relationships with wholesalers, aligning with their respective processes and best practices to optimize your selling efforts across wholesalers and retailers. Because of our expertise and advanced interpretation of data, we consistently outperform wholesaler business trends.
SERVICES
Many manufacturers are making consequential strategy and trade decisions without a meaningful understanding of how products perform after they are sent to wholesalers. We help brands capitalize on the opportunity to operate more efficiently with wholesalers and ultimately enhance planning and selling efforts.
Our wholesale team will uncover where opportunities exist and generate retail-level conversions. Our services include comprehensive planning and selling, detailed reporting and scorecarding, and best-in-class retail execution to fill voids and accelerate sales.
Aggregate warehouse shipment data on proprietary reports and scorecards to improve transparency, refine strategies, improve forecasting and manage trade funds.
Simplify and optimize your wholesale business, while following respective standard processes.
Improve independent retail coverage with greater store-level discipline and planogram integrity via data-led alerts identifying distribution voids and calculated field execution.
Expand reach to non-routed independent stores and secure new distribution, secondary displays and seasonal item placement with Acosta’s Virtual Retail Sales Network (VSN).
Gain full support for managing new item setup and updates, soliciting meetings with buyers, offering strategic consultation, informing MAPS strategy, and overseeing execution.
Ensure you’re connecting with consumers at the right parts of their shopper journeys by leveraging tailored wholesaler playbooks from our digital strategy team.
Streamline order processing, customer service, claims and deduction management, while eliminating the need to write checks to individual retailers.
“Inventory management, forecasting and shelf restoration are so important for brands to avoid lost sales. We’ve built our BI tools with expertise and laser focus to seamlessly translate raw data into optimal planning and selling – exceeding what our clients and wholesale partners can do on their own.”
For nearly 100 years, Acosta has partnered with the best brands in the industry, committing to trust, transparency and results. Our wholesale team accelerates brands by unlocking untapped wholesale potential.
Explore more about Acosta’s wholesale channel expertise with these frequently asked questions.
How is Acosta differentiated to support independent retailers?
Through our wholesale HQ model, we provide extensive access to shipment data beyond what a manufacturer can get on their own. We also have services to support non-routed AWG and UNFI conventional independent stores (1,500+ stores). Through our virtual retail sales network, we have a dedicated team that can secure new distribution, secondary displays and/or seasonal item placement on your behalf.
Do clients have access to shipment data?
Some wholesalers offer payment options to access data. However, making sense of the data is a challenge. Our Business Managers use our proprietary powerBI tool to provide topline reporting, dashboards and analysis to our clients by interpreting the data on their behalf.
How deep is your downstream independent banner coverage?
We go deeper than anybody in the industry – direct and agency – covering 150+ downstream banners just for AWG and UNFI.
How can we get the most return on investment?
Our experts collaborate with clients to decide key focus areas based on data insights and your objectives. Using proprietary reporting tools, we uncover opportunities for expanded distribution and accurately identify potential TDP voids where products may be missing. Comprehensive analysis allows us to generate data-led alerts to our nationwide retail execution team to proactively engage with store management and address gaps, ensuring maximum availability of your product across retailers.
