Acosta’s Impact Natural division helps natural and organic brands differentiate, grow and thrive in the modern marketplace by creating tailored strategies and executing at natural retailers.
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Led by a team of experts with a history of growing emerging natural brands since 1983, Acosta provides national coverage across natural retailers and offers unmatched penetration into independents and co-ops.
$4B+
In sales managed
3K+
Natural stores covered
300+
Dedicated natural experts
As a dedicated division of industry-leading sales agency Acosta, Impact Natural clients take advantage of expansive national reach with localized focus and specialized category expertise. Our dedicated and immersed natural team uses focused reporting to capitalize on omnichannel opportunities across natural retailers.
With deeply connected, passionate leadership focused on natural retailer intricacies, we act as the connection point for brands and merchants, ensuring strategic KPI alignment to guarantee results. Our national scale and local footprint connect your brand with the natural retailers you need to be in so your impactful brand can truly make an impact on consumers.
We craft integrated solutions and deliver seamless planning and execution to bring your strategy to life across the physical and digital shelf. We stand out with our holistic approach to headquarter sales through in-store execution and continuity merchandising.
Our robust business intelligence team pinpoints opportunities specific to natural and organic brands via available retailer data, syndicated data and proprietary reporting tools. Category review and analysis coupled with natural shopper insights enables us to tailor strategies to align with marketplace trends and consumer expectations.
Services
By crafting tailored growth strategies and executing them at natural retailers, Acosta ensures that brands not only get in, but stand out. Our experts help brands navigate the complexities of the natural retail channel and achieve sustained growth and success.
With a deeply rooted background in the natural industry, we have an edge in fostering organic discovery, connection and excitement for the natural brands people love and have yet to discover. From headquarter selling and connected commerce through shelf intelligence and retail execution, your conscious brand will make its mark in natural retailers and in the lives of loyal shoppers.
Accelerate your brand thanks to connections with top natural retailer decisionmakers. We leverage Acosta’s national vertical teams and established relationships to break into conventional grocery when the time is right.
Improve availability and presence at the shelf with a strategic, scalable merchandising team to ensure products are in stock within crowded aisles.
Strengthen your digital presence and drive conversions across retailer .coms and Amazon. Acosta’s digital team drives digital excellence to increase omnichannel sales.
Pinpoint willingness to pay, price impact on sales and more to boost profitability and improve market competitiveness in the natural category.
Understand purchase motivators and loyalty trends for natural and organic shoppers.
Generate demand and fuel successful expansion of your emerging brand with meticulously crafted growth strategies.
Optimize decision-making with deep insight into natural shopper and category trends down to the retailer. Our BI experts use data to support category reviews, speed to shelf and more.
Streamline sales operations to reduce cost, minimize deductions and achieve faster funds reconciliation so you can focus on thriving in the natural channel.
“We partner with clients and retailers that are committed to making a positive social, ethical and environmental impact on our world. And we’re passionate about growing these transformative brands by connecting them to the conscious shoppers who want to share in our collective efforts to make a more lasting impact to their health and our planet.”
Our natural leaders help purpose-led brands break into key retailers and present decision makers with irrefutable evidence of sales potential.
What kind of coverage do you offer natural and organic brands?
Acosta Impact Natural provides full coverage across centralized and de-centralized banners – more than 3K stores nationally. We have dedicated team structures focused on Whole Foods, Sprouts and Kehe along with coverage as outlined below.
Not seeing a store you need? Reach out to us.
How do you ensure my growing brand gets the attention it deserves?
Acosta’s operating model allows us to provide focused support for brands of all shapes and sizes and is structured to allow brands to leverage our services at every point in their lifecycle. We recognize the varying needs of emerging and challenger brands versus the priorities of an established national brand. And we have vast experience working with brands that want to grow fast, penetrate new markets and expand their shopper base.
With a dedicated natural team of more than 300 experts and regional teams built on a foundation of unmatched connectivity and team wiring, we’re built to give natural and organics brands the focus they need to compete across nuanced natural retailers.
