Connect with shoppers in urban markets
Partner with Acosta to ensure your brand reaches, and stands out in, independent urban stores like bodegas, which are often challenging to service.
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Winning in independent retail
Fifty-nine percent of urban shoppers visit their local independent retailer between one and six times weekly. Acosta’s Urban Retail team helps brands increase sales in these underserved, yet essential retail outlets.
12
Major markets covered
32K
Independent convenience stores
~54.5MM
Consumers reached
Services
Differentiated urban selling solutions
Acosta’s urban selling solution helps brands increase their presence in high-traffic independent urban retail locations and distributor networks. With extensive connectivity to independent grocery and wholesale decision makers, our team sells in distribution and displays, captures primary shelf space and broadens your reach to urban markets.
Store owners value our partnership, recognizing our effectiveness in increasing visibility and efficiency in their operations. We’re able to quickly bring new items to market with industry-leading, wholesaler-to-shelf selling of your products from a fleet of fully stocked vans across major urban markets.
Data-Driven Strategy
Take a proactive face-to-face selling approach with fact-based strategies to significantly influence buying decisions of independent store owners.
In-Market Sales
Eliminate the need for retailer orders and increase speed to shelf with urban sales reps equipped with cargo vans carrying products, racks and point-of-sale materials.
Distribution
Leverage direct and indirect buying distributors and jobber networks to gain new points of distribution and ensure adequate stock levels.
Share of Shelf
Capture premium space, secure incremental displays and secondary placements, and optimize the shelf.
Trusted by trusted brands
Today’s biggest brands leverage Acosta’s broad reach for distribution gains and speed to shelf in challenging urban markets. Put your products in the hands of consumers with our proven approach of connecting face-to-face with store operators.
Independent/Urban FAQs
Lean into our experience in retail and expertise in urban markets with these frequently asked questions.
Why should I focus on urban markets?
While urban independent stores are traditionally difficult to service, 94% of shoppers in underserved communities regard their local stores as important and 59% visit their local independent shops between one and six times weekly. And, in these areas, shoppers are 2x as likely to shop locally daily. Ignoring these markets means a missed opportunity to connect with a vibrant and loyal audience and increase sales of your products.
How is this model different than a traditional headquarter sales or broker model?
This specialized team focuses on independent stores and bodegas in highly urban cities as opposed to major chains. Our relationships are with the store owner and operators themselves, who rely on our urban sales team to increase efficiencies in the ordering and merchandising processes. With specialized cargo vans, our team has the ability to haul product and sell directly into the store at the time of purchase.
