Bilingual Retail Experts
Our dedicated bilingual Hispanic grocery selling team brings a wealth of expertise to the table, specializing in selling to independent Hispanic retailers.
HISPANIC MARKETS
Connecting your brand with Hispanic shoppers
Our extensive national network and comprehensive Hispanic-specific retail coverage enable Acosta to secure prime shelf space, enhance product availability, optimize merchandising and display opportunities, and connect Hispanic consumers with the brands they love.
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REACH
Expanding your brand’s reach
Acosta helps brands reach Hispanic communities with our unmatched national headquarter coverage and specialized bilingual teams in local markets.
25+
Hispanic brands represented
$925MM+
in sales managed across 26 major categories
+12%
growth for full-service Acosta clients vs. non-clients
APPROACH
Telling your story and building loyalty
The growing Hispanic population enjoys shopping in stores for the experience and is more likely to support brands that support their community and heritage. Acosta’s Hispanic grocery selling team brings your story to life at retail, connecting you with loyal shoppers.
Deep Hispanic Connections
We navigate the Hispanic market effectively and enable success by cultivating our long-standing relationships with virtually all leading retailers and nearly two thousand independent and specialty markets across urban areas.
Services
Driving HQ sales for Hispanic brands
Acosta’s dedicated Hispanic HQ sales team drives growth in Hispanic communities by collaborating closely with retailers to develop tailored strategies, optimize marketing, and enhance customer experiences. Leveraging cultural insights, our experts create relevant campaigns to boost sales for retailers in this dynamic market.
Headquarter Sales
Drive product availability and secure shelf space with our specialized vertical retail teams, bilingual expertise and unrivaled national retailer access.
Joint Business Planning
Integrate unique strategies tailored for Hispanic shoppers, leveraging insights and strong retailer relationships to achieve mutual growth and profitability.
Omnichannel Account Management
Access seamless omnichannel planning and execution strategies to create a cohesive physical and digital shopping experience for Hispanic shoppers.
Trade Fund Management
Allocate funds effectively and strategically to
promote Hispanic products, attract Hispanic customers, and boost sales for Hispanic brands.
Order to Cash Solutions
Execute general sales administration tasks such as contract creation, trade spend reconciliation, ordering, claims resolution, and deduction management.
Business Intelligence
Leverage powerful tools based on decades of market research to win line reviews, understand your competitive set and optimize trade spending, with actionable recommendations to attract Hispanic shoppers.
Urban Sales
Ensure your brand is represented in traditionally difficult-to-service Hispanic independent urban retail locations and the distributor network, with connections and support from our urban selling team.
Virtual Sales Network
Enable increased sales and distribution with an experienced, bilingual sales team connecting with independent store operators at tier 4 and 5 retailers.
Wholesale
Identify distribution gaps, view downstream trends and uncover opportunities as we transform raw data into actionable insights.
“As someone who deeply appreciates the nuances of different cultures, I’ve come to understand that Hispanic shoppers and retailers harbor distinct expectations across various channels. This insight fuels the need for a holistic strategy that considers their unique preferences and a tailored approach that resonates authentically with the Hispanic community.”
Hispanic FAQs
Explore more about Acosta’s Hispanic headquarter sales services with these frequently asked questions.
Can you provide more details regarding your services for independent and neighborhood markets?
Acosta has a dedicated, bilingual sales force specialized in selling to Hispanic independent and urban retailers. This experienced team excels in connecting your brands with Hispanic and urban shoppers through local sales strategies and flawless retail merchandising execution. Our key strengths include:
- Unrivaled cultural fluency and deep selling intelligence
- Specialized knowledge and insights into local markets
- Representation of national and regional brands in multiple categories
Which geographies do your Hispanic retail selling teams cover?
Our Hispanic teams are active in Southern California, Texas, Chicago, Miami, New York and New Jersey.
Why are your Hispanic reps concentrated in these markets?
These geographies account for approximately two-thirds of the U.S. Hispanic population.
Are your Hispanic reps bilingual?
Yes, all reps on our Hispanic team are bilingual.
How many Hispanic independents do you work with?
We call on 1,700 unique Hispanic independent stores.
What type of services do you provide in Hispanic independent stores?
Acosta’s team focuses on closing distribution gaps, ensuring favorable shelf placements, and selling displays and shippers to increase sales of your products.
Do you merchandise both Hispanic and non-Hispanic brands in these stores?
Yes, we have broad experience managing merchandising for both Hispanic and non-Hispanic brands.
Do you have a Hispanic-focused headquarters selling team?
Yes, Acosta has Hispanic leaders across all major channels and retailer headquarters, ensuring connectivity with decision-makers.
