Acosta leverages our extensive distributor data integration process to drive client growth by feeding store and SKU level shipment data into our HQ and in-store execution platforms. Our data integration capability, coupled with our extensive chain and distributor reach, has empowered us to be a premier growth engine for our clients in convenience.
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Stay ahead of the dynamic marketplace with our c-store channel dedicated team. Acosta’s scale enables the most pervasive HQ penetration and in-store coverage in the industry.
1k
Distributors (~400) and chains (~600) covered as an HQ selling point
25k
Independents covered plus 11K 7E/Speedway stores monthly
53k+
Total c-stores covered by in-store team
With two-thirds of shoppers visiting convenience stores at least once a week, and many stopping by daily, this high-traffic channel requires strategic focus and expertise.
Brands must be agile and attentive to meet the high velocity demands of convenience stores and the needs of consumers. Our approach blends convenience shopping behaviors with a specialized organizational structure and end-to-end services to stay on top of trends and capitalize on opportunity locally and nationally.
Acosta’s dedicated small format and convenience leaders drive heightened accountability and flawless execution. National HQ vertical selling teams are dedicated to key chains and distributors and are responsible for coordinated downstream selling. Regional account managers call directly on ~600 HQs and ~400 regional distributors to provide localized support and regional expansion.
We’ve structured our business to enable strong top-to-top relationships and vertical customer coverage translating into best-in-class HQ penetration and category influence. Not only are we deeply connected at the headquarters level, but we’re also regionally integrated with distributors to understand downstream trends and drive sales.
We provide data-driven CMA and IMA execution, but we don’t stop after we sell in. Our team of more than 1.3K field representatives nationwide makes your products stand out on the shelf. We’re aligned with WAM’s network of distributors and execute against their programs and we’re Infobate-enabled to track the movement of your products.
Services
Consumers rely on convenience stores for quick access to high-quality products. With the rise in prepped food options, enhanced food quality, diverse product assortments and additional services, brands have a continued opportunity to evolve their strategy to match changing behaviors and expectations.
Acosta’s comprehensive services are rooted in understanding c-store shopper behavior – built to meet the demand of frequent trips and impulse buys. From specialized sales services and space management to nationwide retail execution and business intelligence, our convenience experts have what it takes to sell products in and keep them available for when your customers need them most.
Leverage MSA, Infobate and 7E Exchange data integrations while also drawing on our extensive WAM partnership to deliver sustainable results.
Ensure products catch the eyes of consumers, close voids and meet demand with data-driven deployment and optimized merchandising execution.
Bringing your products to market quickly with industry-leading wholesaler to shelf selling of your products from a fleet of fully stocked vans across major urban markets.
Tap convenience-focused business intelligence, analytics and insights, coupled with our team’s proven space planning and POG development services, to drive measurable results.
Capitalize on opportunities based on your brand’s store and SKU priorities, leveraging our distributor data integrations against your brand’s store and SKU priorities.
Strengthen your order to cash to reduce costs and streamline processes for our clients, freeing sales teams up to dedicate more time and effort to strategic activities.
Some of the most recognized brands in the world rely on us to accelerate growth in convenience stores across the nation.
Learn more about our expertise and experience in convenience with these frequently asked questions.
How does Acosta stay on top of convenience store shopper behavior?
Acosta convenience leadership partners with Acosta Group’s shopper insights team to conduct proprietary research. With a community of more than 40,000 shoppers, we uncover trip drivers and frequency, price perceptions, loyalty, expectations and more by generation, daypart, store type, and any other focus segments. We translate these comprehensive insights into informed strategies and actions for our clients.
What services does Acosta offer to support growing foodservice demand?
Acosta’s sister agency CORE Foodservice is an industry-leading foodservice agency driving demand across convenience operators and distributor partners throughout North America. CORE uses specialized, dedicated channel teams to provide unparalleled access across segments. To capitalize on the increase in prepared food options and enhanced food quality expectations, CORE’s convenience dedicated team delivers sales planning and enablement, sales execution and menu innovation – finding new ways to expand your reach and enhance your revenue streams.
