Our best-in-class dedicated team is deeply ingrained within Target’s business strategies and operations, resulting in improved strategic alignment and delivering significantly stronger performance.
$500MM+
Target POS Sales managed annually
$1B+
Managed Target billings annually
2x
Online penetration, exceeding national average
Unmatched vertical relationships connecting us with Target are fundamental to our success, as alignment with how they approach their Guests is critically important. But that’s not all we offer – our intricate knowledge of Target’s priorities is bolstered by our investments in customized solutions, a team of Target veterans, and comprehensive insights.
We take the complexity out of retail sales. With a dedicated team of Minneapolis-based experts and national scale, we unlock extensive connectivity with Target functional departments and categories, providing exclusive access to key decision makers. We’re a partner that truly understands how to drive profitable growth at Target.
There’s more to it than Target.com. Our expertise spans Target’s app, Google Shopping Network, Target’s unique search algorithm and Roundel to develop an all-encompassing e-commerce strategy. Combined with in-store expertise, we seamlessly engage guests at every touchpoint.
A truly successful Target strategy requires in-depth insights across a complex network of corporate-level touchpoints. By leveraging our expertise combined with access to syndicated data and our proprietary shopper panel, Acosta analyzes and optimizes price, promotion, assortment and shelving strategies to drive sales.
Services
Empowering your brand to move ahead with confidence and grow at Target – that’s the focus of our dedicated team. We activate a winning strategy with comprehensive, specialized services ensuring you achieve maximum efficiency and impact – in stores and online.
Acosta has the local relationships and commerce-centric capabilities to succeed in the unique Target landscape. Our experienced leaders drive best practices and are fully equipped to transform your Target business.
Led by former Target buyers, our team informs strategy and maximizes influence through actionable insights, expert joint business planning and more.
Accelerating your business across Target.com, the Target app, Google Shopping Network and Roundel Media Studio with holistic digital strategies.
Strategic consultation to optimize pricing and promotions, enabling brands to achieve sustainable revenue growth.
Comprehensive sales administration driving efficiencies through established best practices and leading contract creation, claims resolution, deduction management to save you time and money.
Flexible, brand-focused merchandising combined with extensive coverage and proprietary retail technology. Our team executes 1.5MM+ retail merchandising hours annually across Target stores.
Our team leverages their Target expertise to analyze POS data combined with syndicated market data (NielsenIQ and Circana) and provide market, shopper and category insights, ultimately driving your strategy and delivering mutual growth at Target.
Through Acosta Group’s shopper community, we uncover valuable and actionable insights to understand consumer segments and drive strategic business decisions.
“Acosta’s scale really separates us from boutique agencies and most other agencies in the Target market. Our in-market experts are deeply connected across all levels of the organization allowing us to act locally, but with all the power of Acosta’s 100 years and national scope behind us.”
Winning at Target requires significant resources, deep expertise and tailored services. Our Target leaders build winning strategies to align with the retail giant’s priorities and drive profitable growth.
Lean into our experience in retail and expertise at Target.
While we have a direct Target sales team, we could use support with e-commerce, is that something Acosta can help with?
Acosta offers complementary solutions to support brands with internal sales teams. Our experts handle the execution and administration of your digital strategy at Target and beyond.
What connected commerce support do you provide for Target?
Acosta’s vertical team includes digital strategists and content managers providing expertise for Target.com, the Target app, Google Shopping Network and Roundel Media Studio. Our connected commerce services include omnichannel account management and digital strategy, digital shelf management, content syndication and monitoring, retail media strategy and execution via Roundel, and insights and optimization. Further, we ensure your retail planning and execution is digitally integrated with cross-functional experts collaboratively crafting strategies.
What are the benefits of partnering with an agency like Acosta?
Manufacturers benefit from Acosta’s strategic consultation, analytics and insights, and ability to manage the administration and execution of their strategies at Target – in stores and online. With established relationships and a team of Target experts, we open the door for your brand, understanding how to approach key decision makers, work within their systems and processes, and ultimately exceed their expectations.
And because of our national scale and vertical approach across key retailers, our support for your brand can extend beyond Target. Instead of using retailer-focused or regional agencies, Acosta offers a coordinated, national approach with in-market, vertical teams executing specific retailer plans. So your team can tap into the best of both worlds: retailer-dedicated focus and nuanced expertise – everywhere you need to be.
Can Acosta support the execution of our sales plan if we already have a dedicated Target sales team?
Yes, Acosta offers supplemental solutions to support brands that have elected to build their own dedicated sales teams by handling the execution and administration of your MAPS plan.
