Next-Gen Analytics Engine
ForeSite’s embedded AI insights engine aggregates and interprets various data sources to clearly articulate a tailored SWOT analysis with direct callouts for critical insights.
Business Intelligence
Accelerate sales with data-driven solutions
The combination of our experienced analytics and insights team, robust data, advanced tools and industry thought leadership help you better understand shopper behavior and category trends to win in the modern marketplace.
Let's Talk
Services
Deliver demonstrable sales gains
With years of expertise and significant investments in technology, our business intelligence team serves as a strategic advisor, guiding clients to impactful actions. We monitor key trends and uncover shopper expectations so you don’t have to. And we align with your KPIs, measuring results at both the national and local level. All of this culminates in the intersection of category management with the selling process, blending our understanding of the macro environment with connectivity to retailer strategy.
Category Leadership
Win line reviews and drive business growth with expert customer and category insights
Revenue Growth Management
Maximize profitability and achieve sustainable revenue growth with strategic RGM support
Wholesale
Analyze downstream store trends and identify distribution gaps
Space Management
Optimize shelf performance with macro and micro space management, planogram automation, space analytics, and product imaging
Data Science
Drive forecasting, retail coverage optimization, test vs. control and AI-powered insights with advanced analytics
Shopper Insights
Gain a deep understanding of shopper perception and behavior with Acosta Group’s owned, routinely surveyed shopper panel
Approach
Data-driven decision-making made easy
The modern retail landscape is overrun with data and analytics. Synthesizing it all to drive strategic business decisions can be complex and time-consuming. Acosta’s cloud-based BI tools allow our team to analyze historical data, predict future outcomes and provide robust reporting at your fingertips, empowering confident and actionable decisions.
Empowering Sales Teams
ForeSite makes it easy to answer key business questions. Sales teams can identify opportunities with a deeper understanding of product, item, promotion and price performance, and quickly turn data into insights to have confident conversations with retail decision-makers.
Influence At The Retailer
Utilizing the power of ForeSite, our team conducts comprehensive marketplace and category analyses to craft strategic, retailer-specific plans grounded in real data.
×
“As the retail industry evolves, our clients rely on our insights to seize emerging opportunities. We are committed to investing in our business intelligence team and cutting-edge tools to anticipate and meet our clients’ needs, ensuring we remain their trusted strategic advisor.”
Results
Trusted by trusted brands
The combination of Acosta’s experienced team, data, tools and thought leadership helps our clients better understand shopper behavior and category trends to win in the modern marketplace.
Business Intelligence FAQs
Explore more about Acosta’s business intelligence with these frequently asked questions.
What’s the benefit of Acosta’s business intelligence (BI) services?
With access to real shopper behavior and category trend data, you can make informed decisions for growth. By partnering with us, you’ll gain access to an experienced team providing valuable insight and a comprehensive view of omnichannel performance including forward prediction and backward analysis.
Within what areas does Acosta’s business intelligence solution provide support?
Our comprehensive suite of BI services includes sales and performance data, assortment and planogram/shelf modeling, promotion and price planning and story development for selling support. Our team also unlocks sales potential by utilizing wholesaler data.
What third-party data sources does Acosta’s BI team have access to?
We have access to some of the largest and most trusted industry data sources, including Mintel, Kantar Retail, NIQ, EMARKETER, Circana, SPINS, and more.
What is ForeSite?
ForeSite, Acosta’s proprietary next-generation analytics platform, delivers faster insights for increased efficiency and flexibility. Its simplified dashboard format provides a secure, detailed look into your brand’s performance.
With ForeSite, our team helps you:
- Monitor sales and market share trends
- Identify and quantify specific opportunities for growth
- Understand where you stack up against your competition with pricing diagnostics
- Win your line review with best-in-class category and brand insights
- Get the most out of your trade dollars and promotion planning with promotion analysis
- Sell in new items more effectively with our distribution void and opportunity finder
How does Acosta ensure the confidentiality of client data?
Acosta prioritizes data security and client confidentiality through rigorous policies, processes, and technologies. We ensure all data is securely separated by source and supplier, with access restricted to authorized personnel based on assigned roles and permissions. Additionally, associates are prohibited from attending meetings involving competing clients to avoid conflicts. Acosta Group and its agencies are SOC 2 Type II certified ensuring compliance with industry standards for data privacy and security.
How is Acosta leveraging AI?
We train our team to utilize AI copilots to assist with analytics. Through advanced analytics and algorithms, we enrich data to drive deeper insights and leverage predictive analytic tools to generate pricing, promotion and assortment insights. We also test and learn new methodologies using AI to gain actionable insights to drive increased sales for our clients.
