Acosta’s dedicated vertical team integrates seamlessly with Publix’s operations, fostering strategic alignment for manufacturers in every category.
$1.8B+
Annual sales managed
15
Average years of experience
1,400+
Supermarkets covered nationwide
Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry. Our approach is tailored to reinforce this guarantee while catering to your brand’s unique needs and go-to-market priorities. Supported by a dedicated vertical team and robust data-driven insights we continuously strengthen our connectivity and expertise at Publix.
Our team of experts based in Lakeland, FL take complexity out of the equation. These localized resources offer extensive connectivity with Publix’s functional departments and category teams, providing exclusive access to key decision-makers.
Acosta’s comprehensive expertise covers all facets of Publix’s operations, from its mobile app, Instacart, and unique search algorithms. We develop integrated e-commerce strategies that seamlessly engage customers across every touchpoint, complementing our in-store expertise to maximize your brand’s presence.
Driving success at Publix demands deep insights and strategic intelligence. Acosta leverages syndicated data, proprietary shopper panels, and extensive category knowledge to analyze and optimize pricing, promotions, assortment, and shelving strategies.
Services
Our range of services are designed to empower your brand at Publix, ensuring maximum efficiency and results both in-store and online. With strong local relationships and commerce-focused capabilities, we excel in the unique Publix environment. Our seasoned leaders drive best practices, preparing your brand to capitalize on every existing opportunity while carving new paths.
Taking a shopper-centric approach, we live up to Mr. George’s famous thought: “We are not only in the grocery business, we’re in the people business.” We’re not just selling products in and putting them prominently on physical and digital shelves, we’re making shopping experiences more enjoyable by connecting people with the brands they love.
Take a strategic approach, fueled by actionable insights and joint business planning, to maximize your brand’s potential.
Develop a holistic omnichannel strategy to enhance your digital shelf presence, drive traffic and convert shoppers online and in-store.
Achieve sustainable revenue growth with strategic advice on pricing and promotions.
Execute essential sales administration tasks such as contract creation, trade spend reconciliation, ordering, claims resolution, and deduction management.
Develop flexible, brand-focused merchandising, and extensive coverage, leveraging proprietary retail technology for optimal results.
Analyze shopper and syndicated data to uncover category-centric actionable insights, driving strategy.
Thriving at Publix requires significant resources and deep expertise. We develop winning strategies that align with the retail giant’s priorities to drive profitable growth across its supermarkets.
Learn more about our expertise and services for Publix with these frequently asked questions.
Why would I use an agency like Acosta instead of building my own sales team?
We’re more than a sales broker. Choosing Acosta offers multiple advantages over building an in-house team. Manufacturers benefit from Acosta’s strategic consultation and ability to execute. We provide insights and expertise, industry connections, and help in creating efficient distribution channels. We guide brands through the complex retail landscape and processes, securing shelf space at retailers, and optimizing promotional activities. Our national scale, regional and local connectivity, and comprehensive services save manufacturers an estimated 20-30% compared to managing operations internally.
Can Acosta support brands with existing direct Publix sales teams? We need support with e-commerce.
Absolutely! Acosta offers complementary solutions to support brands with internal sales teams. Our experts handle the execution and administration of your digital strategy at Publix and beyond.
How does transitioning to Acosta work? How do you avoid disruptions to my business?
We understand that transitioning to Acosta is a monumental decision – and one we don’t take lightly. Our proven onboarding process and transition plans minimize disruptions and maximize efficiency. Our team of onboarding specialists provide focused support throughout the transition process. We craft tailored activation plans with cross-functional support grounded in our experience and understanding of what works best based on your business needs. Most importantly, we honor what we say, and we make a smooth transition our priority. That’s why clients are exceedingly comfortable making the switch.
