Delivering unique industry insights to keep you in front of the competition.
As one of the largest sales and marketing agencies in the consumer packaged
goods (CPG) industry, Acosta Sales and Marketing Company has a singular
advantage in position and size. With over 11,000 associates collecting data and
executing plans every day, Acosta is able to leverage its first-hand experience
with retailers to deliver fresh insights most agencies only get second-hand.
That means we can provide faster, better and more realistic promotion,
category, aisle, department, total store and consumer insights, and find new
ways for you to reach consumers.
With a broad source of data, best practices, execution and technology expertise,
we know what works and what does not. And, we can help you drive increased
sales momentum by solving issues that are beyond the scope of daily business
management such as retail brand challenges, trade fund optimization and pricing
issues.
Our unrelenting focus on results covers:
Please feel free to contact us at any time.
Acosta Insights.
Shopper First
A sound understanding of shopper behavior optimizes shelf performance.
A good strategy for any initiative starts with a sound understanding of the
shopper, his/her needs, attitudes, buying behavior and demand. ShopperF1rst™
delivers shopper-driven insights for optimizing category-specific strategies
and shelf performance to help you achieve your business objectives. It provides
solutions that incorporate virtual shopping technology and advanced research
methods. Unlike other solutions, ShopperF1rst leverages technology to link
consumer attitudinal insight (who and why) with actual shopper sales behavior
data (what, where and when).
With ShopperF1rst you can improve performance by quantifying and really
understanding consumer/shopper behavior, not just tracking movement, as it
reveals much richer insights into the specific triggers for shopper purchasing
than traditional data collection methods. The Acosta Insights ShopperF1rst
approach helps both manufacturers and retailers by providing more specific
shopper-driven direction for in-store actions that create win-win sales
opportunities.
Acosta Insights ShopperF1rst can help you:
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Build everyday turn business
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Make trade promotions work harder
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Sell more through point of sale
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Information Management
You control the message; we manage the complexity.
In today’s glut of global information and misinformation, most CPG manufacturers
still spend excessive hours manually creating templates for analysis and
presentations. Acosta Insights provides an effective, efficient solution to
help you get a consistent and compelling message across to your sales
organization. Acosta’s InfoLync software is a comprehensive, interactive system
that allows sales teams to easily convert vast amounts of available data into
actionable insights. Your sales teams can analyze trends and patterns,
integrate point-of-sale and consumer data, and save thousands of processing
hours. From basic analysis to full category plans, from a simple plan-o-gram to
a full assortment recommendation, Acosta Insights can convert the data into an
effective strategy to meet your objectives.
Acosta Insights can:
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Integrate syndicated, shipment, point-of sale, consumer panel and consumer data
to deliver a powerful, easy-to-use tool for insights
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Analyze assortment and promotional trends efficiently, allowing more time for
sales
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Deliver compelling presentation-ready materials that can be customized by
account
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Pricing Optimization
Acosta Insights: keeping you in front of the competition.
How do you put a price on unique data and insights? Nearly all manufacturers
have pricing tools, but few have visibility as to how their pricing strategy is
executed at retail. Because of this, decisions and results can be sub-optimized
in retailer and store segments. Acosta Insights provides the detailed analysis
of executed pricing to help you succeed. As a division of the premier sales
execution agency in the industry, we can leverage pricing information that is
collected every day into superior marketplace knowledge that impacts your
bottom line.
Acosta Insights can help you:
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Deliver pricing analysis at the store level
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Specify opportunities for growth and/or a profit story for the retailer
utilizing our proprietary PRECISIONPRICETM
solution
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Benchmark your pricing versus competition at stores that matter most
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Gain a better understanding of consumer buying behaviors
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Retailer and Category Insights
Acosta Insights: a vast store of knowledge with full store and department
views.
In today’s complex retail environment, knowing the headquarter plan is not
enough. Manufacturers need a better understanding of results at both the macro
and micro levels to see the full picture of opportunities. Acosta provides the
wide-angle view and the zoomed-in close-up. We specialize in bringing the
consumer, the brand and the retailer together while never losing sight of the
ultimate goal: turning shoppers into buyers. Acosta Insights is constantly
working to make sure you have the most up-to-date information to drive your
sales growth.
Acosta Insights can help you understand:
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Best practices across the store
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How brands perform compared to competition in merchandising, assortment,
pricing and shelf, by banner and by store
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Which retailers present the largest opportunities for growth
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How to align category and brand goals to retailer corporate strategies
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What premier retailers do to impact brand decisions
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Which stores deliver the greatest return every day and on promotion
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Shelf Optimization
With more complete data and access to over 11,000 Acosta associates, you get
all the shelf-help you need.
When it comes to maximizing in-store results, Acosta can help your shelf
confidence. Few manufacturers understand that it is not just about the
category, but about the department, aisle and category growth. Fewer still have
visibility to which stores deliver the highest sales and which stores offer the
largest potential for growth through distribution and shelf management. Acosta
has the proprietary data and the analytical capability to create winning
solutions. By partnering with Acosta, you leverage some of the industry’s
latest and greatest IT tools, not to mention some of its most experienced
professionals and time-tested, seamless execution processes.
Acosta Insights can help you understand:
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What section location delivers the best results
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Store-specific results and comparisons
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Premier vs. non-premier performance
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Attribute-based assortment recommendations utilizing our proprietary SKURITE™
analysis
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Fact-based aisle/department recommendations
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Consumer insights
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Distribution by set size and store
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Trade Spending
When it comes to your trade spending, trade up to a better solution with
Acosta Insights.
It’s no trade secret. CPG trade spending currently averages about 15% of sales,
and these levels are increasing. The unfortunate trade off: while this is one
of the largest CPG expenses, less than a third of manufacturers believe their
spending is achieving excellent or good results.* Unlike the competition,
Acosta can deliver trade spending insights that can be executed and can get
results. Our field experience, in-store frequency and coverage, industry
knowledge and research capabilities are superlative. It is all these things
working together that lead to the results you desire.
Acosta Insights can help:
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Deliver industry funding benchmarks
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Share and deliver best practices to drive efficiency into your trade spending
model
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Bring promotional execution insights beyond your brand or category,
incorporating a full-store view
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Pinpoint the largest opportunities and develop effective plans that can be
executed and measured
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Determine display placement vs. fit
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Improve promotion and deduction processes
* ACNielsen Trade Promotion Practices 2004
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