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  • Customer Relationship Management

    With a team leader managing the headquarter relationship at the highest level, Acosta’s associates are empowered to execute our clients’ business plans in ways designed to achieve maximum results.

    We do this by employing advanced strategies in product assortment, placement, promotion, and pricing, and leveraging our deep understanding of the customer and our category expertise to help brands win.

    Our product assortment services allow us to optimize and maximize placement through an understanding of:

    • Retailers’ strategies, goals, priorities, and initiatives
    • Category trends and competitive analytics
    • Demographics

    With a firm foundation in industry trends and retailer strategies, our placement services enable us to gain prime locations, ensuring the right adjacencies that will achieve the greatest sales for our clients’ brands.

    We maximize promotion services by:

    • Developing efficient trade-spend plans that boost volume
    • Leveraging our broad client portfolio
    • Understanding retailer promotion practices
    • Using robust post-promotional analysis tools

    Finally, we optimize pricing for each brand we serve by:

    • Monitoring and managing pricing to ensure that we are priced competitively with other brands
    • Preventing price gaps
    • Ensuring that we have pricing that is consistent with our clients’ strategies