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  • Category Management

    Acosta understands the trends affecting category management and works hard to define category roles and optimize the function each category plays in the retailer’s overall strategy.

    Informed by data and analytics that provide keen insight into consumer preferences and shopping habits, Acosta’s category management expertise helps shape our clients’ and customers’ business plans. Once we’ve defined each category and its role in driving sales, we determine how it best fits into the client’s overall business plan. We then execute based on product assortment, placement, promotion, and pricing to achieve optimal results.

    Acosta’s category management services include:

    • Syndicated data analysis
    • Shopper and consumer insights
    • Customer/category reviews
    • Client/customer scorecarding
    • Promotion analysis
    • Pricing and ad tracking services