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  • Intelligence 

    Acosta’s best-in-class Business Intelligence team offers brands and retailers invaluable access to rich data, insightful strategies and rigorous testing to pinpoint results that we employ at each step of the process from planning to execution to measurement.

    We deliver comprehensive industry insights from both the shopper and retailer perspective with the following services:

    • Discovery and Pre-planning — Prior to introducing a brand in-store, this crucial service helps clients determine which products will sell and where they will sell best.
    • Shopper Intelligence — We provide hands-on experience, with more than 110,000 retail visits a month, in addition to drawing from both existing and customized field research.
    • Data Analysis — Our Business Intelligence Analysts help brands and retailers understand performance, translating metrics into actionable insights that inform strategic business decisions.
    • Strategic Development — Acosta Business Intelligence has one of the richest data sets in the industry, including all retailers and brand categories, providing us and our clients with views across the entire landscape that enable us to identify new growth opportunities.
    • Headquarters Strategy — We manage the retailer headquarter relationships for more No. 1 and No. 2 brands than anyone else, becoming an integral and trusted advisor to advocate on our clients’ behalf.
    • Execution — We develop plans to activate the strategies we recommend from writing the selling story to coordinating with our retail and shopper marketing teams for implementation.
    • Testing — Continuous testing throughout the process delivers valuable insight into success rates and enables us to refine accordingly.
    • Measurement — We monitor client metrics on both sales and buying trends to deliver an immediate understanding of results.